Joining me in Episode 9 of Raw Talent is Alexander Giantsis who has a wealth of experience in global luxury sales stretching across wholesale, range planning, buying and online fashion. Alexander started out at Mary Katrantzou joining as an intern and evolving with the brand over a 9-year tenure that saw him reach the role of sales director, ultimately managing a team of professions in a fast-evolving market place from which he developed an innate knowledge and passion for product working with buyers around the world.
As a consultant, he has applied his experience in guiding strategy in an ever-changing market where wholesale has dwindled and digital and retail experiences have taken over. Consultanting in Brand Development, Merchandising and Commercial Strategy, Alexander works on overall brand strategy and execution and guides focused merchandising and global sales plans to achieve results. He also acts as a buying consultant for the Freeshop stores in Greece whose brands include; Jil Sander, Jacquemus and Ganni, creating and implementing seasonal buying strategies across three locations and one Balenciaga mono-brand store.
Alongside sourcing new brands and attending seasonal buys. Alexander is also a Branding and Fashion Business lecturer to BA and MA students. In sharing his journey he also shares his thoughts on how the seasonal sales calendar needs to evolve to more effectively serve both the industry and the
consumer.